Ironside Newark
I worked in partnership with the client, Edison Properties to develop branding for the property, juxtaposing a bright, modern color palette with industrial architecture motifs playing off the building’s history.
Role — Brand Designer, Art Direction
Year — 2009
Agency — Bridger+Conway
Ironside Newark, the central business hub for vibrant downtown Newark, was transformed from a historic warehouse into a state-of-the-art office and retail destination. This new enterprise needed a powerful brand.
