CUSQUEÑA
Cusqueña Doble Malta is the premium release of the emblematic Peruvian beer brand.
Role — Packaging Designer
Year — 2004
Agency — Bridger+Conway
Highly valued in his country, Peru, Cusqueña is recognized for its traditional logo that evokes the Machu Picchu and the stone of the 12 corners, icons of the Inca culture.
Brewed with two high-quality malts, Pilsner and Munich that provide a great taste and superior quality, this new variety has a craft spirit supported by centenary brewing expertise and legacy.
I designed a new vibrant new packaging completely refreshing its image, strengthening its contemporary profile without forgetting its origin and the brand’s relevance.
