Penalty Brasil invited me to illustrate its 2008 product catalog. The concept was to bring a playful and eye-catching mood to a technical document.

I worked with the marketing team to develop ideas for the visuals. Through workshops, using mood boards and sketches, we defined the elements for the visual experience: high-tech manufacturing technology, lightweight and robust materials, and sports dynamism.

I did the art direction with the photographers in the studio, exploring dynamic angles and deep perspectives. Using visual tools, such as Photoshop and Illustrator, I deconstructed the product’s pictures creating the look & feel defined in the ideation stage.

Role — Art Direction, Illustration
Year — 2008